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No Harvey No - GetUp! & MFC
This TVC was banned from Australian television by CAD. The advertisement aimed to demand Harvey Norman implement publicly available procurement polices that rule out stocking Australian native forests and to clearly label their wood product's source of origin and certification.
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| Video information | |
|---|---|
| Produced by | GetUp! Australia |
| Directed by | Heidi Douglas |
| Contact | write the producer |
| Home page | more info |
| Produced | Jul 13, 2011 |
| Production Company | Dark Lake Productions |
| Distributor | GetUp! Australia |
Full Description
Harvey Norman is one of the dominant retail forces in Australia helping to drive the destruction of Aussie forests through its selling of native forest products as furniture and flooring at over 170 stores across the country.
Harvey Norman does not have a publicly available procurement policy that rules out selling wood products made from Aussie native forests, or a labelling policy that lets Aussie shoppers know if they are buying into forest destruction when they shop at Harvey Norman.
Harvey Norman should, as a matter of urgency, adopt publicly available procurement policies that ensure they stop contributing to native forest destruction and instead purchase wood products sourced from environmentally responsible managed plantations.
Check out www.noharveyno.net
http://www.getup.org.au/[…]/