Short film on how colour is played up by the media. This short film is part of the Bangsa Malaysia 2005 series.
It was a typical family evening in front of the television. As commercial break comes along, one of the many ads for whitening products appears. A little girl, through her innocent idealism, questions her parents on why being dark-skinned means ugly; a question that baffles the adults as they already are desensitized by the media play on race and skin color.
Komas. (November 15, 2006). Darahku Merah (My Blood is Red). Retrieved January 17, 2020, from EngageMedia Web site: http://www.engagemedia.org/Members/Komas/bangsa-malaysia/darahkumerah.mpg.