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MTV Staying Alive - SHUGA - Trailer

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by MTV Staying Alive last modified Apr 30, 2010 09:13 AM
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SHUGA is a hard hitting 3-part drama series that follows the lives and loves of a group of cool young students whose bright lives and fabulous futures are balanced on a knife edge due to their love of risk and danger.

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Produced by Georgia Arnold
Directed by Lupita Nyong’o
Home page more info
Produced Nov 02, 2009
Distributor MTV social responsibility

Full Description

Shuga  --> Mini series: Episodes 3x30’ + 1x30’ behind the scenes + Promo

AVAILABLE RIGHTS FREE AND AT NO COST FOR ON AIR AND ONLINE AS PART OF THE MTV STAYING ALIVE HIV/AIDS CAMPAIGN

Shuga is a hard hitting 3-part drama series that follows the lives and loves of a group of cool young students whose bright lives and fabulous futures are balanced on a knife edge due to their love of risk and danger. It’s a story of love, sex, Friday nights and the indelible marks we leave on one another. Shuga tells the story of Ayira, a modern girl who knows exactly what she wants and what she’ll do to get it; but will her passion for an older man come at the expense of long term soul mate Ty? Running parallel is the Romeo and Juliet style love story of Virginia and Leo – while the two are destined to be together, will they be able to get past the obstacles that stand in their way? Shuga is based in Nairobi, Kenya; in the heart of East Africa.


Shuga explores the issues of sexual relationships among urban youth against a background of continuing HIV/AIDS infections. It examines the ramifications of sexual decisions on the lives of young people and their partners and loved ones. The drama format is a powerful medium to put across important lifestyle messages to educate and engage young people.

Shuga’s cast include actress/producer/director Lupita Nyong’o, reality show star and recording artist Valerie Kimani, with established actors Anthony Mwangi and Nicolas Mutuma. Also starring is acclaimed South African actor Tumisho Masha with Cameo appearances from Kenya’s hottest young talents including P Unit, Nonini, Nameless, Juilianni, Jimmy Gate and DJ Adrian.
Copyright 2009, MTV networks international. Cite/attribute Resource. MTVLudo. (2009, October 30). MTV Staying Alive - SHUGA - Trailer. Retrieved September 03, 2010, from EngageMedia Web site: http://www.engagemedia.org/Members/MTVLudo/videos/MTV_PROMO_KENYA_MIX_SQUARE.mov. This work is licensed under a Creative Commons License Creative Commons License
Malowa

Wonderful!

Posted by Malowa at Dec 02, 2009 07:14 AM
I loved the production, it really hit home for me as a young Kenyan and it has definitely impacted on how I live my life... I hope you can show it in schools somehow! Great movie! M
mariam

shuga

Posted by mariam at Feb 21, 2010 07:15 AM
best form of sex ed 4 the youth 2de..........way 2 go mtv!!
sherry Berny

shuga

Posted by sherry Berny at Dec 03, 2009 12:09 AM
Shuga truly rocks its like a mirror shows exactly what happens amongst us youths...i learnt alot though not enough so am waiting for more of it
lolo

shuga

Posted by lolo at Dec 14, 2009 03:42 AM
shugaz just wat every young fun loving adultz gatta watch.am glad its now showing in uganda on tv,kip up.gud stuff! gud actors! gud actresses!!JUST THE BOMB.
mariam

shuga

Posted by mariam at Feb 21, 2010 07:17 AM
tru dat
ESMAEL

SHUGA APPRAISAL

Posted by ESMAEL at Jan 25, 2010 07:31 PM
SHUGA is what kenyan youth have been waiting for. So captivating so real impact kenya youth initiative in Narok is doing shuga in schools and things are working fine
Alphe

kudos

Posted by Alphe at Dec 04, 2009 10:56 PM
I love it great movie very in touch
Just me

SHUGA

Posted by Just me at Nov 23, 2009 06:45 PM
Shuga has changed me in a very huge way. Thanks
wangari

want more!

Posted by wangari at Dec 05, 2009 07:13 PM
i am a little shocked that life has changed so much back home. so unfortunate that life is africa is now defined by hiv/aids but i am happy that this issue is being tackled by main stream media and i hope that this will prevent more souls from suffering from the virus and the stigma associated with it GOD BLESS AFRICA $Wangari.
neema

i love the highlight

Posted by neema at Nov 26, 2009 10:01 PM
cant wait to finish download its seems amaizing....am looking forward to learn more about aids
kapo di kapi

smart

Posted by kapo di kapi at Nov 27, 2009 06:25 AM
wow, thats exatly what happens in real life..good stuff!
CLK

Amazing

Posted by CLK at Dec 03, 2009 03:20 PM
Lupita + Co. - you are doing Kenyans (esp. youth) proud by this production. It may even save lives! Kudos.... CLK
Jupita

GET YOUR FACTS STRAIGHT

Posted by Jupita at Dec 05, 2009 10:50 AM
THIS MOVIE WAS NOT DIRECTED BY LUPITA. SHE IS JUST ONE OF THE CHARACTERS IN THE MOVIE, JUST LIKE SHARON< VALERIE AND THE REST> SHE ACTUALLY AUDITIONED TO GET THIS PART
Mimi

ACTUALY

Posted by Mimi at Jan 11, 2010 06:29 AM
She was the director, you get your facts straight. STOP HATING!!!!
Judy

real shuga, sweet but sour..

Posted by Judy at Dec 02, 2009 06:33 PM
what a way to mark the world AIDS day! the point is driven in so loudly and accurately to miss its target. am so challenged by the reality and the impact the shuga series has on me. congrats, keep it going till every youth and old lives responsibly.
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