Coen brothers direct video for The Reality Campaign

The coal industry has spent millions misleading people into thinking their product is 'clean.' It's not. The reality is burning coal is responsible for a third of America's carbon pollution - the chief cause of global warming - and not a single coal plant in America captures and safely stores this pollution.

The Coen Brothers get the point across as only they can. Check out the video here.

The Reality Coalition is a project of the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council and the League of Conservation Voters, and tells the truth about coal today — it isn't clean. They are challenging the coal industry to come clean — in its advertising and in its operations.