Expanding our partnership with CJ.MY at their 3rd annual conference
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Why Poverty?
Following the unprecedented success of Why Democracy? Steps International is creating a groundbreaking new cross-media project that asks why, in the 21st Century, a billion people still live in poverty. Using public media the project will help audiences across the world understand what they can do about poverty.
- Categories
- Location
- Global
- Closing Date
- Jun 01, 2011
Why Poverty? creates an international partnership with broadcasters, NGOs, institutions and concerned citizens around the world. Broadcasting in late 2012, it is designed to reach the largest possible global audience - using every available platform and a massive outreach campaign.
Why Democracy? reached an estimated 250 million people in 180 countries through 48 broadcasters. This time we're aiming for an audience of 400 million.
Nobel prize winner Amartya Sen has said, eliminating poverty implies the improvement of human capability and the creation of possibility. Our films will show that things can be improved if we set our minds to this. And we will examine the degree to which ideas of human solidarity and world citizenship are emerging from the new movement throughout the world to abolish poverty.
