How to get your critical videos out there!

TV stations aren't going to show it. You can send it to some film festival but is it reaching your audience? Do you print 100 copies and pass it to friends? Do you put it on some shelves and hope people buy it? Do you upload it to YouTube and wait for someone to watch it?Is there an effective way to get your video out there into the path of your mass audience? Maybe you have to do a bit of everything.

We at Engagemedia (www.engagemedia.org) would like to share with you how producers of critical films around the world are distributing their videos online. EngageMedia is an online video sharing website focussed on social justice and environmental issues in the Asia-Pacific region.

For this workshop we have also invited Fahmi Reza to share his experience of effectively distributing his growing, cult documentary – 10 Tahun Sebelum Merdeka!

Email us for a registration form now!

The workshop program includes:

Online Distribution Intro

• Reasons for using online video, pros and cons of online videos, FOSS – what is it and why is it relevant to progressive movements

Plan

• Building a digital video delivery strategy to ensure the greatest impact of your work

Compress

• Compressing videos for online video distribution, understanding how codecs work

Publish

• Where to publish online for maximum impact, pros and cons of proprietary sites (e.g. YouTube) and FOSS sites (e.g. EngageMedia.org), what is videoblogging/vodcast

Open Content Licensing

• Creative Commons intro, finding media to use in your production, playing the video

Hybrid Distribution

• Combining on and off-line distribution, particularly in low bandwidth scenarios

• Fahmi Reza shares about creative offline distribution of 10 Tahun: thumbdrive downloads, DIY roadshows, use of simple merchandising, etc. and also how it relates to the online distribution.

Promote

• How to increase your audience through the social networking sites (e.g. Facebook) and blogs

Please note that you must have already produced some video and have basic computer and internet skills. Participants will be selected with an eye to representing a range of issues. The workshop will be carried out predominantly in English with BM interpretation if necessary.

Who are the organisers?
EngageMedia is a video sharing site focusing on social justice and environmental issues in the Asia-Pacific. It is a space for critical documentary, fiction, artistic and experimental works that challenge the dominance of the mainstream media. EngageMedia aims to demystify and provide access to these new technologies, create an online archive of independent video productions using open content licenses and form a peer network of video makers, educators and screening organisations.

We look forward to seeing you!