If a picture is worth a thousands words, video packs 24 images per second. TVE Asia Pacific (TVEAP) taps the enormous power of television, film and new media to communicate sustainable development and social justice. It tells journalistic stories about how individuals and communities are pursuing better lives in the world’s largest region, the Asia Pacific. Set up in 1996, TVEAP is a regionally operating, non-profit media foundation anchored in Sri Lanka and governed by an international Board. Its educational work receives support from development donors, corporate sponsors and foundations.
Most Sri Lankans had first heard about climate change from the mass media, or while in school.
Mass media is also where they would most look for the latest information on what can be done about climate change -- and how to do it. The next most preferred sources are state agencies dealing with the subjects (environment, meteorology), and people’s own peer circles.