Online Distribution Training in Bogor

by Yerry Nikholas Borang August 21, 2012
Hiii... This month we come back again to the rainy city, Bogor to meet and learn some methods and techniques on online distribution with our patner ASTEKI.

At the moment, ASTEKI, an Indonesian local television association consist of six tv stations in Sumatera, Kalimantan, Sulawesi and Papua, and five online news centres in Bogor, Kalimantan, Makasar, Pekanbaru and Jambi. For now, most of ASTEKI’s member operating in many capital in many different provinces in Indonesia. But they’re also working with community media in small villages or remote areas.

Currently they are focusing on television broadcast, with an increasing focus on the development of an online news bureau. From 4-7 of July, we'll working closely at Training of Trainer workshop on online video distribution with participants from ASTEKI secretariat and one of their key news agency in Bogor, Kotahujan.com. Currently the Asteki network lacks skills in digital video distribution and are not taking full advantage of what the technologies have offer to share their content. Presently, members distribute video via DVD and online by downloading content from YouTube and Daily Motion. This content is of low-resolution and is not ideal for TV broadcast; DVD distribution on the other hand is slow, takes significant human resources and is costly.

Currently Asteki do not have the capacity to host large video files online for rebroadcast. EngageMedia will train Asteki members in digital video distribution technologies and strategies, towards establishment as the primary host of Kota Hujan and Asteki's content (including hosting high-resolution, broadcast ready content) and the production of an offline video database for the hosting of high-resolution content offline. This will include the training local technologists to maintain and modify this system. Overall we hope we can provide a replicable model for the strategic, low-cost hybridisation of on and offline video technologies; new ways to harness the power of both old and new media, combining both network and broadcast technologies to develop critical social engagement with human rights and environmental issues.

Click here for our report from last workshop with ASTEKI.